Business & Customer Strategy

Enhance your metrics. Delight your customers.

Transform your business with customer experience optimization

Struggling to improve your business and CX metrics? Our business strategy consulting offers a clear, external perspective on your operations, helping you identify opportunities, solve challenges, and implement CX technology solutions that drive results. Our Business & Customer Strategy journey enables your company to adapt to evolving demands and improve business results through a customer-centric approach.

A customized journey to your market challenges

In today’s competitive marketplace, our personalized business strategy consulting tackles key objectives to help you grow and succeed:

Understanding customer needs to deliver real value.

Incorporating cross-industry insights to enhance business decisions.

Providing market intelligence, including competitive analysis and trend reports.

Gaining unbiased insights into key metrics like churn, NPS, sales, and market share.

How we add value to your business

Learn more about the implementation of the Innovation Lab journey and how we customize deliveries to foster innovation according to your company's needs:

Discovery and Strategy

Map out your competitive landscape, uncover technological trends, and identify new opportunities with our research-driven approach.

Research, strategy and design thinking

Craft value propositions and market positioning strategies;
Develop CRM and marketing strategies;
Maintain communication guidelines and tone of voice;
Design customer journeys that align with expectations and business goals;
Build omnichannel strategies for customer experience optimization;
Benchmark competitors and ensure market fit for new initiatives;

How we deliver

ilegra remote squads

Your journey even more complete

Development

We provide multidisciplinary squads to create cutting-edge solutions that impress your customers.

CX/UX/UI Design

Develop intuitive, user-friendly interfaces and architectures;
Create functional, visually striking product prototypes.

BI & Analytics

Generate actionable intelligence reports;
Implement self-service BI for agile data exploration;
Use analytics to refine CX technology solutions.

SOFTWARE DEVELOPMENT AND MODERNIZATION

Build AI-driven, hyper-personalized digital solutions;
Develop MVPs, PoCs, and scalable software architectures;
Integrate APIs;
Adopt full stack development practices, as well as low/no-code and/or mobile & web.

How we deliver

ilegra remote squads
Staff Augmentation

Your journey even more complete

Learning Programs

Stay ahead of trends in customer experience optimization and emerging technologies. Our experts assist your team in culturalization and preparation efforts.

Culturalization

Assess executive and corporate needs;
Design tailored culturalization themes and training sessions;
Conduct workshops, hackathons, and training programs.

How we deliver

ilegra remote squads
Probies

Monitoring and Maintenance

We provide ongoing support, maintenance, and updates to improve the customer experience optimization and calibrate our digital solutions.

Design Ops and Systems: Optimize and maintain design frameworks for scalable growth;
Digital Product Updates: Regularly enhance and calibrate your digital solutions.

How we deliver

ilegra remote squads
Staff Augmentation

Discovery and Strategy

Development

Learning Programs

Monitoring and Maintenance

Ideas to inspire you

Find out about our IT solutions for enterprises as well as our insights, news, and passion projects.

Technology Outsourcing: Transform your business into an innovation engine with professionals who make a difference

Generative AI: Embrace technological innovation and accelerate your growth

25 of ilegra’s clients are ranked among Brazil’s 150 most innovative companies

Ideas to inspire you

Find out about our IT solutions for enterprises as well as our insights, news, and passion projects.

Technology Outsourcing: Transform your business into an innovation engine with professionals who make a difference

Generative AI: Embrace technological innovation and accelerate your growth

25 of ilegra’s clients are ranked among Brazil’s 150 most innovative companies

DevSecOps: 4 Challenges Digital Product Leaders Must Overcome

Choose the innovation strategies for you

Get in touch now

Our success cases